SUMMARY

Ambrosus is a supply-chain management IoT blockchain protocol with a particular focus on both food and pharmaceuticals. It utilizes tags, tracers, and sensors to ensure transparency and quality assurance throughout product life-cycles.Traditionally, supply-chain operations involving stringent requirements and multiple parties have become difficult to manage, costly, and unreliable. At the same time, consumers are demanding more and more product transparency, increasing overall costs and placing ever-growing strains on all parties involved. With the union of immutable blockchain ledgers and IoT devices we now have a cost-effective means of complex supply-chain management that can provide real-time data to and from all actors in an ecosystem.

The AMB token is essential to the Ambrosus ecosystem. Each AMB is “bonded” to the data of each item it is assigned to, transparently carrying all information gathered from conception to consumption/completion, accumulating throughout every step of the supply-chain. AMBs are conditionally locked to this item until any number of specific events take place or stipulations are met, generally: delivery, consumption, destruction, and/or rejection of product [1]. Ambrosus is part of Scow’s Supply Chain Economics sector; the Global Supply Chain market was valued at $12.96bn in 2017 and projected to reach $32.9bn by 2026 [3][4].

TEAM

Ambrosus was co-founded in 2016 by Angel Versetti and Dr. Stefan Meyer in Switzerland. They raised $30 million through an ICO in September 2017. Before starting Ambrosus, Versetti held roles within the United Nations Trade and Investment Division, the Department of Technology and Industry, the World Resources Forum, and Bloomberg. Angel Versetti was recently listed in Forbes “30 under 30” [7]. Co-founder and CTO Dr. Stefan Meyer has over 20 years of experience in food analysis, sensors, and encryption, and previously worked with Nestlé, MHM Microtechnique, and Vitargent Biotech. Stefan was also the Founding Managing Director of the Integrative Food and Nutrition Center at the Swiss Federal Institute of Technology (EPFL). Notable adviser Gavin Wood is President and Founder of the Web3 Foundation, Founder and CTO of Parity Technologies, Co-founder of Ethereum and Inventor of its smart-contract Solidity language [22]. Ambrosus currently has a team of 40 diversified employees registered on their LinkedIn page [5].

Sentiment Analysis

  • Open source: Yes or No 

  • Github repositories: 14

  • Github commits: 1,688

  • Telegram: 4,270

  • Twitter: 17,800

  • Facebook: 4,101 likes / 4,418 followers

  • Reddit: 5,000

  • Blog: High Activity

Utility & INcentives

AMB’s main purpose is to aggregate sensor data and product information throughout supply chains. Ambrosus is undergoing a full transition to a proof-of-authority model that will enable it to enhance privacy between peers, perform instantaneous transactions, execute smart contracts, and perform network consensus by utilizing four specialized node types: Hermes, Apollo, Atlas, and Perseus.

Hermes nodes collect and store data from various sensors connected to the AMB-NET via API. Hermes nodes will be attributed to companies on-network who can make their data private or public, and choose its expiration date. Hermes nodes are compensated for the data they publish and maintain to the network. 150,000 AMB is required to run a Hermes node.

Atlas nodes retain a copy of all data stored by Hermes nodes. Atlas nodes constantly challenge the accuracy of Hermes node data helping to promote the resilience and integrity of network data. If a Hermes node no longer contains the requested data, its rewards are revoked for that cycle. 10,000 AMB are required to run an Atlas node.

Apollo Masternodes are the top of the hierarchical node system and sole operators of the PoA consensus, executing smart contracts, processing transactions, and maintaining network integrity. Apollo nodes are rewarded transaction fees for their services, and require 250,000 AMB to operate.

Perseus nodes are comprised of any device interacting with the Ambrosus Network and are not required to stake to participate. However, Perseus nodes are capable of data storage challenging like Atlas nodes.

Ambrosus’ Amber coins (AMB) are used to represent an item being tracked on the blockchain. As an item moves through the supply chain, all relative information is attached as metadata to the item’s representative AMB. Essentially, AMB must be staked to an item to enable its tracking throughout the ecosystem.

Tokenomics

Ambrosus held an ICO on 9/22/17 that ended 10/22/17 and raised $32,507,330 at ~$0.28 per AMB [8]. There were 328,103,000 AMB sold in total [9]. According to Coinmarketcap, there are 144,590,975 AMB in circulation with a total supply of 361,477,438AMB. The token distribution appears to be spread well with 152,516 wallets containing AMB and only one notable supply holder owning 19.13% (69,164,859.04935999 AMB) [10]. AMB is listed on Binance exchange with BTC and ETH pairings.

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Market Opportunity

Ambrosus Protocol is attempting to disrupt the supply-chain management market with a particular focus on pharmaceuticals and food; hand-in-hand with this market-approach they will also be moving into the fields of IoT and sensors, all in all pitting them against many existing and upcoming companies such as LLamasoft, Unilever, Intel, Cisco Systems, UPS, Walmart, VeChain, Waltonchain, and Modum, and IBM [11][12][13].

The Global Food Logistics market was valued at $92.4 billion in 2017 and the Global Biopharma Logistics spending was measured at $82.3 billion in 2018 [16][17]. The Global Supply-Chain Solutions market is expected to reach $32.9 billion by 2026 [18]. The Global IoT market is expected to reach $6.5 trillion in 2024 and the Global Wireless Sensors Market is expected to reach $9.8 billion by 2023 [24][25]. As important and valuable as pharmaceuticals are, their supply-chains have long been riddled with problems in quality assurance, accountability, traceability, and theft; likewise, it is estimated that roughly 25% of all food produced is wasted throughout the supply-chain [14][19].

Ambrosus stands out amongst its competitors largely in part to its involvement with the United Nations, ongoing field tests across multiple sectors, and ongoing development of encrypted sensors and hardware technologies through its subsidiary company Ambrosus Innovation Labs [20].

Current status & Adoption analysis

To date, Ambrosus has a long list of notable accomplishments: launch of AMB-NET (transitioned from their Ethereum implementation), ongoing development and deployment of Masternode Architecture, recent Industrial partnerships with Raw Material Providers, Powdered Food Producers, International Organization Premium Goods, Blendhub, Flatev, H!VE Honey, Nonghsim Data Systems, and the United Nations One Planet Network (Consumer Information Program) alongside an existing 30 secured partnerships. They’ve launched their Gateway API and Developer Portal with open-sourced SDKs for iOS, Android, JavaScript, and HTML. They produced a “mini-documentary” showcasing their traceability solution for Madagascar Bourbon Vanilla. They have also filed one IoT related patent, with two more planned for filing.

Ongoing and future developments of AMB-NET include a startup launchpad for projects geared toward their ecosystem, and further development and roll-out of their masternode architecture [23]. A new and improved “Strategy Paper” will be published soon which will further outline their restructured roadmap and plan of action. Ambrosus appears to be doing extremely well in terms of global partnerships, but with its ever growing list of partnerships and developments comes an increasing importance of the efficient operation and full-deployment of its PoA Masternode Architecture, which will determine its future success.  

REferences

[1] https://ambrosus.com/assets/en/-White-Paper-V8-1.pdf
[2]https://www.grandviewresearch.com/industry-analysis/pharmaceutical-logistics-market
[3]https://www.businesswire.com/news/home/20180913005433/en/Global-Supply-Chain-Management-Market-2016-2018-2026
[4]https://www.supplychaindigital.com/scm/global-supply-chain-solutions-market-hit-329bn-2026
[5]https://www.linkedin.com/search/results/people/?facetCurrentCompany=%5B%2213352564%22%5D
[6]https://github.com/ambrosus
[7]https://www.forbes.com/under30/list/2019/europe/big-money/#2f77b0c306fc
[8] https://icorating.com/analytics/basic/ambrosus-rating-/
[9] http://h4.tgkanal.com/2018/04/23/501/5976434713072501980.pdf
[10]https://ethplorer.io/address/0x4dc3643dbc642b72c158e7f3d2ff232df61cb6ce#tab=tab-holders
[11] https://www.llamasoft.com/24-of-the-gartner-supply-chain-top-25-companies-optimized-supply-chains-with-llamasoft-in-2018/
[12]https://coinsutra.com/supply-chain-management-cryptocurrency-blockchain-projects/
[13] https://coincentral.com/top-projects-blockchain-supply-chain/
[14]https://www.pharmaceutical-technology.com/features/global-pharmaceutical-supply-chains-disruption/
[15] https://www.fwd.news/increasing-costs-lack-of-consistency-cause-pharmaceutical-airfreight-losses/
[16]https://www.businesswire.com/news/home/20180719005359/en/Global-Food-Logistics-Market-Analysis-Trends-Share
[17]https://pharmaceuticalcommerce.com/clinical-operations/the-2018-market-for-pharma-cold-chain-logistics-is-15-billion/
[18]https://www.supplychaindigital.com/scm/global-supply-chain-solutions-market-hit-329bn-2026
[19]https://www.sciencedirect.com/science/article/pii/S0048969712011862
[20]https://blog.ambrosus.com/an-overview-of-the-ambrosus-innovation-laboratory-innolab-72d4f60394be
[21] https://blog.ambrosus.com/
[22] https://ambrosus.com/team/
[23]https://www.reddit.com/r/ambrosus/comments/a8b70d/a_year_in_review_ambnet_ambernomics_masternode/
[24]https://www.pymnts.com/internet-of-things/2018/global-iot-market-smart-tech/
[25] https://www.prnewswire.com/news-releases/global-9-8-bn-wireless-sensors-market-to-2023-by-product-type-technology-end-use-region--competitve-landscape-300768793.html